Animoca Brands to feature the Google Play’s Designed for Families

Animoca Brands celebrates Garfield’s 37th birthday with two new games and various giveaways

Highlights

Animoca Brands celebrates Garfield’s 37th birthday with the launch of two new games plus promotions across its portfolio of Garfield games
Successful partnership with Garfield licensor Paws, Inc. since 201
Partnership with Paws, Inc. set to continue at least through end of 2016
Animoca Brands has released over 20 Garfield titles to date, for a total of over 45 million downloads
Demonstrates the Company’s ability to partner with leading brands and develop successful and popular games

Hong Kong – 18 June 2015 – Animoca Brands (ASX: AB1) today announced the start of festivities to celebrate Garfield’s 37th birthday on 19 June 2015, including the launch of two new official games: Garfield Chef: Game of Food on the App Store℠ and Garfield’s Epic Food Fight on Google Play™, both available to download for free.

As part of the birthday celebrations, the newly launched games will include free in-game items, currency, and upgrades for a limited time. Animoca Brands is also gifting users of select Garfield games with free in-game currency worth approximately USD 5 per game. Additionally, some paid Garfield games and apps will receive temporary price reductions of up to 100%. Details of the birthday promotion are available at http://37bday.webprancer.com/.

Based on its agreement with Paws, Inc., Animoca Brands has been developing and publishing mobile games based on the famous Garfield comic strip since 2011. The games have proved highly popular, achieving more than 45 million downloads globally. Animoca Brands launched its first Garfield title, called Garfield’s Diner, in 2012 and to date that game has generated revenues of over USD 2,840,000.

The Animoca Brands strategy to partner with well-known popular brands continued in 2015 with further partnerships signed including an agreement to license the name and image of Paris Hilton and an agreement with Mattel, Inc., the world’s leading publisher and manufacturer of toys and family products, to produce games based on various Mattel properties.

Robby Yung, CEO of Animoca Brands commented: “Our partnership with Paws, Inc. to develop and publish Garfield mobile games has proved not only highly advantageous but also great fun. We’re absolutely delighted to have the fat lazy cat in our brand portfolio and we look forward to making plenty more games based on him and his companions.”

The Garfield comic strip was created by Jim Davis and first published on 19 June 1978, achieving unprecedented global success. Garfield holds the Guinness World Record as the most widely syndicated comic strip in history, and the title character has been the star of television series, feature films, comic books and video games.

About the new games

Garfield’s Epic Food Fight is available free to download on Google Play for Android™ devices. It fuses Match-3 gameplay, role-playing game mechanics, and general food-based zaniness as the player assists Garfield, Jon, Liz, Odie, Nermal and other beloved characters in repelling an alien invasion. A video trailer of Garfield’s Epic Food Fight is available at https://www.youtube.com/watch?v=PYbWdNJgsdc. Get the game free at https://play.google.com/store/apps/details?id=com.webprancer.google.garfieldsepicfoodfight.

Garfield Chef: Game of Food is available free to download for iPhone®, iPad® and iPod touch® from the iTunes App Store. Using Match-3 gameplay, the game invites players on a culinary journey as Jon Arbuckle attempts to become a chef and Garfield hungrily devours everything in sight. The two are joined by a full cast of favorite characters including Pooky, Arlene, Nermal, Squeak, Odie and others. A video trailer of Garfield Chef: Game of Food is available at https://www.youtube.com/watch?v=e3l4GzSAETw. Get the game free at https://itunes.apple.com/us/app/garfield-chef-game-of-food/id989061025.

Birthday giveaways

Until 30 June 2015, users of every participating Garfield title will receive a gift of in-game currency worth approximately 5 USD in each game. The following is a list of participating games:

Garfield’s Diner

Garfield’s Diner HD

Garfield’s Gem

Garfield’s Defense

Garfield’s Defense 2

Garfield's Diner Hawaii

Garfield's Diner Hawaii HD

Garfield’s Pet Hospital

Garfield Saves the Holidays

Garfield Cookie Dozer

Garfield’s Adventure

Birthday price drop on Apple’s App Store

The following paid games on the iTunes App Store will be available free of charge for one day only on 19 June 2015:

Feed Garfield

Feed Garfield HD

Garfield’s Escape

Birthday price drop on Google Play

In select territories, the following paid apps on Google Play will be available for 10 cents (USD 0.10) from June 19 to June 27, 2015:

Garfield’s Escape Premium

Feed Garfield Premium

Home Sweet Garfield Live Wallpaper

Birthday price drop on Amazon Appstore

The following paid apps on the Amazon Appstore will be temporarily available for 0.99 USD from June 19 to June 25, 2015:

Garfield's Escape Premium

Feed Garfield Premium

Animoca Brands’ Garfield-themed mobile games are published and operated by its wholly-owned studio Web Prancer (www.webprancer.com).

Google Play and Android are trademarks of Google Inc. Apple, the Apple logo, iPhone, iPad, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

About Animoca Brands

Animoca Brands Corporation Ltd. (ASX: AB1) publishes globally a broad portfolio of mobile games, including several games based on popular intellectual properties such as Garfield, Ultraman, and Doraemon. The company’s games have been downloaded over 130 million times. Animoca Brands is based in Hong Kong. For more information please visit www.animocabrands.com.

For ongoing updates, follow Animoca Brands on Facebook, Twitter or Google+.

About GARFIELD

GARFIELD was born on the comics pages on June 19, 1978. The creation of cartoonist Jim Davis, GARFIELD is a humorous strip centered on the lives of a quick-witted orange cat who loves lasagna, coffee, and his remote control; Jon Arbuckle, his owner; and Odie, a sweet but dumb dog. GARFIELD was introduced to the world in just 41 newspapers and is now the most widely syndicated comic strip ever, appearing in 2100 newspapers. The strip, distributed by Universal Press, is read by over 200 million people each day and is translated into 42 languages.

The success of the comic strip spawned an entertainment empire including television: Garfield and Friends, The Garfield Show, and a dozen primetime specials; movies: Garfield: The Movie and Garfield: A Tail of Two Kitties; hundreds of best-selling books, and thousands of licensed products.

Garfield has long been considered an evergreen property because he has not only endured, but continues to be fresh and funny after 37 years in the limelight.

Follow Garfield, along with nearly 17 million other fans, on Facebook (facebook.com/Garfield) and Twitter (twitter.com/Garfield), and visit garfield.com, and Garfield’s free educational site, professorgarfield.org.