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ASX Release

13 June 2018

 

Crazy Defense Heroes launches in Middle East, global content update

 

Highlights:

  • Animoca Brands releases Crazy Defense Heroes in the Middle East; Game is now available on the App Store globally

  • Game updated with new levels, new enemies, and new tower, hero, spell and equipment cards

  • Android version of the Game is expected to launch in Q3 2018

  • The Company is utilizing technology and gameplay from Crazy Defense Heroes to develop a Beast Quest game in collaboration with Coolabi Group

 

Animoca Brands Corporation Limited (ASX:AB1, “the Company”) is pleased to announce that its tower defence and collectible card fantasy mobile game Crazy Defense Heroes (“the Game”) has been released in the Middle East, making the Game globally available for iPhone® and iPad® on the App Store℠.

 

Simultaneously, the Game received a global content update to include 100 new levels, 20 new enemies, new tower cards, new spell cards, and new hero and equipment cards.

 

Crazy Defense Heroes is the sequel to Crazy Kings; both games were developed by TicBits Oy, the Finnish mobile games company acquired by Animoca Brands in 2016. The Game launched on 8 January 2018 to commercial success, pushing the franchise to generate A$2.8 million in the ensuing three months.

 

The Company expects the launch of the Game in the Middle East will increase its audience and revenue opportunities.

 

The Android™ version of Crazy Defense Heroes is in development and is expected to be completed in Q3 2018.

 

Recently, the Company secured a global licensing agreement with Coolabi Group to develop a mobile game based on the highly popular children’s fantasy novels franchise Beast Quest; the new game will utilize technology and gameplay from Crazy Defense Heroes (see ASX announcement of 9 April 2018).

 

Crazy Defense Heroes links

Game trailer: https://www.youtube.com/watch?v=lhBlbSp7QvI

Download (iTunes): https://geo.itunes.apple.com/app/id1300027167

 

- ENDS

 

About Animoca Brands
Animoca Brands (ASX: AB1) publishes globally a broad portfolio of mobile games and subscription products including several games and e-books based on popular intellectual properties such as Garfield, Thomas & Friends™, Ever After High and Doraemon. The Company is based in Hong Kong and Finland. For more information visit www.animocabrands.com or get updates by following Animoca Brands on Facebook, Twitter or Google +.

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Apple, the Apple logo, iPhone, and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Android is a trademark of Google Inc.

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